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Estimate intrinsic value using discounted cash flow with a terminal value.
Use WACC for the whole company. 8–12% is typical for most public companies. A higher rate reflects greater risk.
Very sensitive, especially to the terminal growth rate and discount rate. Vary these inputs by ±1% to understand the range of outcomes.
Margin of safety is the discount to intrinsic value. A 30% margin means the stock would need to trade at 30% below its intrinsic value to buy.